{"id":4277,"date":"2021-11-12T15:24:48","date_gmt":"2021-11-12T20:24:48","guid":{"rendered":"https:\/\/www.copytalk.com\/ct\/?p=4277"},"modified":"2021-11-12T15:25:53","modified_gmt":"2021-11-12T20:25:53","slug":"they-say-a-picture-is-worth-a-thousand-words-how-about-a-video","status":"publish","type":"post","link":"https:\/\/www.copytalk.com\/ct\/maree-copytalks-blog\/they-say-a-picture-is-worth-a-thousand-words-how-about-a-video\/","title":{"rendered":"They Say, \u201cA Picture Is Worth a Thousand Words.\u201d How About a Video?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4277\" class=\"elementor elementor-4277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5363249 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5363249\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24892e6\" data-id=\"24892e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2877afe elementor-widget elementor-widget-image\" data-id=\"2877afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.copytalk.com\/ct\/wp-content\/uploads\/elementor\/thumbs\/VideoEdit-pfyypi5bbh356vdca2dt1v9fogdv3cbmycwxmdge0w.jpg\" title=\"VideoEdit\" alt=\"VideoEdit\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81a9bd elementor-widget elementor-widget-text-editor\" data-id=\"f81a9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the old saying goes, \u201ca picture is worth a thousand words.\u201d The power of using visual media, rather than the written word, to tell a story is truer today than ever before, especially as the average human attention span continues to fall. Did you know that the <a href=\"https:\/\/www.orlandosentinel.com\/opinion\/guest-commentary\/os-op-attention-span-dwindling-20210706-rwv2owqhezbp5hkmyqqtpmiq4u-story.html\">average human attention span has dropped<\/a> from 12 seconds in 2000 to eight seconds in 2021, meaning that we as a species now have shorter attention spans than goldfish?<\/p><p>Yet at the same time, enterprises continue to pour resources into creating thought leadership content, such as white papers and longform articles, that require far more time than a few seconds \u2013 or even a few minutes \u2013 to read. And therein lies the conundrum: Enterprises understand the importance of creating quality thought leadership. In fact, 82 percent of business leaders said that thought leadership increased their trust in an organization, according to a <a href=\"https:\/\/www.nasdaq.com\/articles\/asset-managers-thought-leadership-key-differentiator-2019-03-06\">LinkedIn and Edelman survey<\/a>. However, many enterprises have not fully tapped into using short educational videos to become current with prospective clients\u2019 \u201cgo-to sources\u201d for information, and instead continue to create only lengthy content.<\/p><p>This isn\u2019t to say that enterprises shouldn\u2019t be creating longform content for certain audiences, such as sophisticated investors and B2B communications, but rather that enterprises should also be creating informational videos \u2013 and not as just an afterthought. Indeed, enterprises should be devoting the same amount of creative brainpower and material resources to creating quality videos as they do to creating other quality thought leadership. To do so, your enterprise should:<\/p><ul><li><strong>Determine what information current and prospective clients need to know (but often don\u2019t)<\/strong>: One way to do this is to talk to your client-facing staff. For example, if you have an investment firm, talk to your advisors about the concepts that clients tend to be the most confused about. The fact is that not everyone understands how an ETF differs from a mutual fund, or what exactly SRI is, for instance. Firms can educate current and prospective clients on investment terms such as these, as well as address clients\u2019 concerns about aligning investments with one\u2019s values, student loan debt\u2019s impact on wealth building, etc., by creating educational videos that can be advertised through social media and a firm\u2019s own website. Meanwhile, enterprises also can use social media to poll audiences about the topics that they would like to learn more about.<\/li><li><strong>Decide your enterprise\u2019s areas of expertise and create videos that showcase them:<\/strong> Videos can serve as a fundamental tool for differentiating your firm from the competition, but the first step is determining what that differentiator is. To do so, consider such questions as: Do you have experts on niche subjects such as cryptocurrency? Does your enterprise tend to serve specific audiences \u2013 such as LGBTQ families or racial minorities?<\/li><li><strong>Make your videos accessible:<\/strong> Around <a href=\"http:\/\/www.cdc.gov\/nchs\/data\/series\/sr_10\/sr10_260.pdf\">15% of American adults<\/a> (37.5 million) over age 18 have some trouble hearing. To make your enterprise\u2019s videos fully accessible to everyone, they should have quality captions. Copytalk\u2019s <a href=\"https:\/\/www.copytalk.com\/ct\/digiscribe\/\">DigiScribe<\/a> audio-visual transcription services make achieving this level of accessibility easy through an exciting partnership with <a href=\"https:\/\/www.syncwords.com\/\">SyncWords<\/a>. Through the partnership, Copytalk transcribes your media files and SyncWords automatically creates closed captions, subtitles, and translations for online delivery \u2013 all while maintaining second-to-none security protocols.<\/li><li><strong>Give your videos \u201creach\u201d:<\/strong> If your videos are only available in English, your enterprise is losing out on tapping into the full potential of the Internet\u2019s reach. Here, again, is where Copytalk\u2019s DigiScribe offering and partnership with SyncWords can help. Through our partnered services, a single virtual event can be quickly and seamlessly captioned and translated into more than 100 languages, enabling events to reach a truly global audience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c76efcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c76efcd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92b9323\" data-id=\"92b9323\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The power of using visual media, rather than the written word, to tell a story is truer today than ever before, especially as the average human attention span continues to fall. <\/p>\n","protected":false},"author":4,"featured_media":4278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maree-copytalks-blog"],"_links":{"self":[{"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/posts\/4277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/comments?post=4277"}],"version-history":[{"count":10,"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/posts\/4277\/revisions"}],"predecessor-version":[{"id":4288,"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/posts\/4277\/revisions\/4288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/media\/4278"}],"wp:attachment":[{"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/media?parent=4277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/categories?post=4277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copytalk.com\/ct\/wp-json\/wp\/v2\/tags?post=4277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}